You can create text, image, animated and video ads that will appear on millions of websites, videos and apps.ĭisplay URL: The webpage that is tied to your ad, typically shown in green text. You can enter up to 35 character in Description Line 1.ĭisplay Network: One of two networks (the other is Search Network, see below) on which you can show your ads. You can enter up to 35 character in Description Line 1.ĭescription Line 2: The second line, after description line 1, of text in your ad. You specify your CPC bids depending on how much you are willing to pay for each click your ad receives.ĬTR: Clickthrough rate is calculated by dividing an ad’s impressions by the number of clicks your ad receives.Ĭustomer Lifetime Value (CLV): A prediction of the net profit a company will receive over the entire future relationship with a customer.ĭaily Budget: A dollar amount you choose for each ad campaign to tell Google how much you want to spend each day.ĭescription Line 1: After the headline, this is the first line of text in your ad. This helps you track the performance of your ad when using tracking programs like Google Analytics.ĪdWords: Google’s pay-per-click program where PPC managers can create their own ads using keywords of their choosing.ĪdWords Express: Google’s abridged version of Google AdWords designed for local businesses that aren’t as skilled in AdWords.īid: The maximum amount you are willing to spend per click for ad groups or individual keywords.īid Management: Managing bids in an attempt to lower your minimum bid through effective keyword grouping and optimization.īounce: When someone lands on a webpage and leaves the website without first visiting another page.īroad Match: A keyword match type that uses “+” in front of keywords to tell Google to show your ads for related searches, synonyms and relevant variations of your keywords.īroad Match Modifier (BMM): A keyword match type that uses quotations around certain words in a keyphrase in order to target searches for close variations, but not synonyms or related searches for a given keyword.Ĭonversion: When someone clicks on your ad and completes a desired action, such as a purchase or sign up.Ĭonversion Optimizer: A feature in AdWords that predicts which clicks are likely to be valuable, adjusting your bids to help you maximize your number of profitable clicks.Ĭonversion Rate: The number of times your ad resulted in a conversion.ĬPA: Cost-per-acquisition is the cost of your total ad spend divided by the number of conversions.ĬPC: Cost-per-click is a type of bidding wherein you pay for each click on your ads. Automatic placements are available only on the Display Network.Īuto-tagging: This feature creates custom destination URls automatically. They are used in place of keywords for your remarketing ads.Īutomatic Bidding: A type of bidding wherein AdWords automatically sets and adjusts your maximum bids.Īutomatic Placement: Websites and other places where your ads can appear that are automatically matched to your keywords. ![]() This determines the order in which ads appear on a page.Īudience: Also known as remarketing lists, audiences are groups of people you would like to exclude from targeting in your remarketing ad campaigns. Pos.), this AdWords metric shows how your ad ranks against other ads. Each ad campaign contains one or more ad groups.Īd Extensions: A feature that allows you to display extra information about your business in your ads, such as address, phone number, additional site links, reviews, product images and more.Īd Rank: Calculate by your bid amount and Quality Score, ad rank is a value determined by Google that determines the position and location on a page where your ads are shown.ĪdSense: A Google program wherein website owners are paid for showing relevant AdWords ads on their site.ĪdWords API: This Application Programming Interface allows advertisers to interact with and edit their AdWords account through applications they create.ĪdWords Editor: A free tool that allows you to manage your AdWords account offline and make large-scale changes at one time.Īverage Position: Or (Avg. You can have one or multiple ad campaigns.Īd Group: A set of keywords, ads, bids, placements and targeting methods. ![]() This AdWords glossary contains some of the most common Google AdWords terms and PPC definitions.Īd Campaign: A set of ad groups that contain ads, keywords and bids.
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